As Dubai gears up for 30 days of movement during the Dubai Fitness Challenge, UAE based financial wellbeing brand, In Good Wealth, is encouraging residents to give another part of their wellbeing some attention: their money. Running from 31 October to 29 November via its Instagram and TikTok channels, the Wealth Kick Challenge will provide one practical money move each day, designed to help people better understand where they stand financially and build healthier money habits in small, manageable steps. The best part? It is FREE!

The free 30-day challenge follows In Good Wealth’s Prosperity Power 5™ framework, covering five connected areas of financial wellbeing: Earn, Save, Grow, Spend and Protect. The money moves range from checking whether your pay has kept pace with your role, working out how long your savings could cover essential costs, to reviewing where your money went last month, checking workplace protection and creating a simple record of important financial information. Participants will begin by taking a free Financial Wellbeing Score, then repeat the same assessment on Day 30 to see what has changed across each of the five areas.

The free challenge follows the same principle as physical fitness, where meaningful progress comes from small, consistent actions that add up over time.

To join the Wealth Kick Challenge, follow @ingoodwealthhub on Instagram/TikTok or visit ingoodwealthhub.com.