With just days to go, Baby & Kids Expo Dubai is preparing to welcome families for three days of shopping, expert advice, entertainment, and inspiration from 22 to 24 October at Dubai Exhibition Centre, Expo City.

Bringing together more than 450 international baby, child, and toy brands, 250+ expert speakers and a programme of interactive family experiences, the three-day event offers parents the opportunity to shop, learn, discover and connect, all under one roof.

Taking place during the UAE’s Year of the Family, the Expo has expanded beyond its origins in maternity and infancy to reflect the changing needs of modern parents and children. Ideal for those expecting a new arrival, exploring early education options, looking for the latest toys, or simply planning a family day out, the three-day event is a chance to discover new products, meet specialists, and connect with a community of families and experts.

 

Hear from leading voices across parenting, business and education

Across three days, Baby & Kids Expo will host three dedicated summits exploring the issues shaping modern family life, alongside the businesses and educators supporting the next generation.

 

She Leads Summit – Thursday 22 October

Taking place on 22 October, the inaugural She Leads Summit will explore women’s leadership, identity, ambition and wellbeing, with conversations designed for women navigating careers, motherhood and major life transitions.

A headline session, Becoming Who You Are, featuring Kate Ferdinand, will examine identity, motherhood, blended families, relationships and finding confidence through different chapters of life. Other highlights include The Power of Her Voice, led by Noona Nafousi, Founder of Neo Noor, which will explore speaking up, setting boundaries and owning your influence.

The programme also features Dr Shanila Laiju, Group CEO of Medcare Hospitals & Medical Centres; Paria Ghorashi, Founder and CEO of PGPM, serial entrepreneur and startup mentor; Donna Howarth, Founder and CEO of the Middle East Menopause Organisation; and Azza Zarour, Founder of Poco Loco by Azza, singer and lifestyle content creator. Sessions will address women’s health, financial independence, confidence, returning to work and the challenges of balancing personal and professional ambitions.

 

NextGen:Industry Leaders Summit – Thursday 22 October

Bringing together senior figures from across the baby, children’s and toy industries, NextGen will examine how consumer expectations, retail innovation and emerging technologies are reshaping the family-focused economy.

Jack Stratten, Director at Insider Trends, will open the summit with The New Childhood Economy, exploring the forces influencing how families shop, play and make purchasing decisions.

Industry speakers include Massimiliano Spalazzi, Group CEO of Mumzworld; Irfan Porbanderwalla, CEO, India, Middle East & Africa at Cybex; Samir Misra, SVP and Head of Retail at Babyshop; Wael Sinno, CEO and Chairman of Toy Market Group – Levant; and Paul Nakhle, CEO of Berytrade, Toys “R” Us and Babies “R” Us.

Discussions will span premium parenting, the evolving role of toys, artificial intelligence, omnichannel retail and more sustainable approaches to parenting.

 

Early Learning Summit – Friday 23 October

The inaugural Early Learning Summit will turn the spotlight to the first years of childhood and the role of education, care and early environments in children’s development. The programme will feature Ali Aljneibi, Strategy Success Director at the Abu Dhabi Early Childhood Authority, presenting Building the Foundations of the Future – The Aspirational Child, while Ebtisam Al-Beiti, Senior Specialist of Quality Improvement at the Knowledge and Human Development Authority (KHDA), will explore global benchmarks in early learning and the importance of the first 1,000 days.

Further contributions will come from Mazen Abdallah, Head of Education for MENA at Google, and Prof. Dr Kay Gallagher, Professor of Language Education at Emirates College for Advanced Education, alongside education leaders and early childhood development specialists. Sessions will cover play-based learning, inclusive educational environments, responsible AI in education, and stronger partnerships between families and educational settings.

 

Discover family essentials, exclusive offers and new favourites

Spanning 15,500sqm, the exhibition will feature more than 450 international baby, child and toy brands, including Cybex, Babyshop, Stokke, Philips Avent, Mumzworld, Crayola, Playsmart, Pampers, Momcozy, Aster Pharmacy and Kinderkraft, alongside healthcare providers Medcare and Mediclinic.

Parents can browse products and services for different stages of childhood, compare options, discover new launches, and take advantage of exclusive event offers and giveaways including a AED 25,000 on-site raffle with one lucky winner taking home the ultimate baby, child and toy bundle Featuring everyday parenting essentials, baby equipment, toys, creative products, and items that support children’s learning and development, the exhibition provides an opportunity to explore a wide range of family needs in one visit.

For families seeking practical advice, the Medcare & Aster Pharmacy Main Stage and Mediclinic Hospital Stage will host expert-led sessions covering parenting, health, and wellbeing. Meanwhile, Baby Care & Community Hub Partners Pampers, will bring together experts and family-focused community groups from across the UAE in the Community Hub . Visitors can hear directly from specialists, gain insights to support informed decisions and explore topics relevant to their children’s development and their own wellbeing as parents.

 

Make a day of it with experiences for the whole family

With a programme designed to appeal to parents, children, and industry professionals alike, Baby & Kids Expo offers more than a traditional shopping exhibition. The expanded focus on childhood development, play, and early learning gives parents the chance to explore ideas that extend beyond the exhibition floor, with opportunities to discover toys and activities that encourage creativity, curiosity, and learning. Visitors can move between the retail stands, expert sessions, and family experiences at their own pace, making it easy to plan a visit around their children’s interests and their own priorities.

With thousands of families expected across the three days, the Expo also offers an opportunity to connect with other parents, discover useful services, and speak directly with brands and specialists. Make sure to secure tickets in advance to enjoy the summits, expert sessions, shopping opportunities, and activities over three days dedicated to the realities and rewards of raising the next generation.

The Baby & Kids Expo is supported by an esteemed roster of sponsors, with Medcare & Aster Pharmacy as Main Stage Sponsors, Mediclinic as Hospital Stage Sponsor, Babyshop as Baby & Parenting Partner, Mumzworld as Platinum Sponsor, Cybex as Official Innovation Partner, Stokke, Tommee Tippee and Momcozy as Gold Sponsor, Pampers as Baby Care & Community Partner and Teknum and VTech as Silver Sponsors. Additional partners for this year’s event include ARC as Official Creator Partner, Dubai 92 as Official Radio Station, ARN as Official & Exclusive Radio Network, the Qapp as Official App Partner and Virgin Megastore as Ticketing Partner.

When: 22 to 24 October

Where: Dubai Exhibition Centre, Expo City Dubai

What: Three days of family shopping, more than 450 baby, child and toy brands, expert-led talks, three dedicated summits, exclusive offers, and family-friendly experiences

Tickets: https://tickets.virginmegastore.me/ae/event/31179/family/the-baby-and-kids-expo